Learn how to avoid the errors that will reduce the effectiveness of your survey
Any organisation that wants to build its business long term must to listen to and act on customer feedback. This need to capture customer feedback has driven many companies to develop and execute customer surveys.
The problem is that building a good survey and survey process is not nearly as simple as it seems and so we present some mistakes that we often see when organisations implement customer surveys.
This report outlines the top ten mistakes that companies make when running customer surveys so you can avoid them.
This report includes:
How often you should survey your customers.
Why you should not ask about “customer satisfaction”
How to interpret your results.
Why asking your customers “what is important to you” is bound to fail.
And many more.
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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!