Kick Start your B2B Lead Scoring With this Example and Template

8 Scoring Categories

This example of best practice lead scoring includes the 8 different categories for increasing and decreasing scores you should consider .

42 Specific Suggestions

Also included are 42 specific element and suggested scores for each


Get Started Fast

Use this template to get a running start to your lead scoring scheme.

It includes:

  • The main headings you should use
  • How to apportion points in the plus and minus direction
  • How to include no-go areas (like competitors)
  • Some of the thinking you should consider when creating your groupings